About Our CEO
Rod McDaniel is a visionary CEO with extensive expertise in business growth, operational efficiency, and organizational transformation. He began his tenure in the electronics recycling industry in 2010 when he joined S3. His vision and work ethic have been an integral part of S3’s growth and expansion, and in 2016 he became part owner and CEO. He has since helped increase S3’s revenue by more than 3,000%, and has led the firm to achieve numerous accolades including multiple Inc. 5000 placements and “Best Places to Work” awards. Prior to joining S3, Rod served as a technology specialist for Metro Nashville Public Schools.
Coming from a humble beginning, Rod has a great passion for community service and social responsibility. He has led S3 in donating nearly 10,000 devices to underserved communities since 2016. As a native Nashvillian, his commitment to the local community has always been a top priority. His leadership extends across prominent boards, such as the Nashville Entrepreneur Center and Nashville Technology Council, where he has driven strategic initiatives, succession planning, and policy advocacy.
Recognized with honors like EY Entrepreneur of the Year and Nashville Business Journal’s Most Admired CEO, Rod is also affiliated with the Nashville Healthcare Council, Nashville Chamber of Commerce, and HealthTrust Performance Group. His work is celebrated in major publications for its significant community impact and industry influence. He has also traveled around the country speaking at the E-Scrap Conference, ITAD Conference and E-Waste Expo.
Rod is married to his high school sweetheart, Antonia McDaniel. They are proud parents of Roderick “RJ” Jr., Nathan and Gabrielle.
